When marketers ask AI for SEO research and content tools, here’s who ends up on that shortlist. SEO tooling shapes how teams research keywords and audit pages. See who AI names this period — not generic marketing suites — and track who is moving.
Ahrefs took #1 in SEO / Content Tools.
| Compare | Pos | Product | Company | Change | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | Ahrefs | Ahrefs | 92.5 | 94% | 1.8 | 100% | 1 | |
| 2 | Semrush | Semrush | 90.3 | 92% | 2.0 | 100% | 1 | |
| 3 | Google Search Console | — | 70.9 | 90% | 7.0 | 100% | — | |
| 4 | Moz Pro | — | 66.7 | 60% | 3.8 | 100% | — | |
| 5 | Surfer SEO | — | 59.1 | 63% | 6.4 | 100% | — | |
| 6 | Clearscope | Clearscope | 55.3 | 63% | 8.0 | 100% | 1 | |
| 7 | Screaming Frog SEO Spider | Screaming Frog | 46.0 | 42% | 6.8 | 83% | 1 | |
| 8 | SE Ranking | SE Ranking | 45.3 | 35% | 5.9 | 83% | — | |
| 9 | MarketMuse | MarketMuse | 44.5 | 44% | 8.7 | 100% | 5 | |
| 10 | Google Keyword Planner | — | 41.1 | 35% | 7.5 | 83% | 1 | |
| 11 | Ahrefs Site Audit | Ahrefs | 39.3 | 6% | 2.7 | 50% | NEW | |
| 12 | Screaming Frog | Screaming Frog | 36.0 | 29% | 7.6 | 67% | 1 | |
| 13 | AnswerThePublic | AnswerThePublic | 35.5 | 29% | 8.7 | 83% | 1 | |
| 14 | Frase | Frase | 35.1 | 29% | 8.9 | 83% | 3 | |
| 15 | Moz | Moz | 35.0 | 4% | 3.0 | 33% | NEW | |
| 16 | Semrush Site Audit | Semrush | 34.9 | 6% | 3.7 | 50% | 6 | |
| 17 | Ubersuggest | Ubersuggest | 34.5 | 31% | 11.1 | 100% | 2 | |
| 18 | Yoast SEO | — | 32.9 | 27% | 10.7 | 100% | NEW | |
| 19 | Sitebulb | Sitebulb | 32.5 | 29% | 11.8 | 100% | 2 | |
| 20 | Moz Keyword Explorer | — | 32.4 | 6% | 4.3 | 50% | NEW |
Overall Top 20 — mention frequency vs average rank. Split by this period's medians. Tap a point to see its name.
Brands mentioned as of this period (2026-09-21) but outside the Top 20.
| Product | Mention rate |
|---|---|
| AccuRanker | 25% |
| Grammarly | 25% |
| SpyFu | 23% |
| BuzzSumo | 21% |
| Jasper | 19% |
| Rank Math | 19% |
| Google Analytics 4 | 19% |
| Lighthouse | 17% |
| DeepCrawl | 15% |
| AlsoAsked | 15% |