When marketers ask AI for SEO research and content tools, here’s who ends up on that shortlist. SEO tooling shapes how teams research keywords and audit pages. See who AI names this period — not generic marketing suites — and track who is moving.
Ahrefs took #1 in SEO / Content Tools.
| Compare | Pos | Product | Company | Change | |||
|---|---|---|---|---|---|---|---|
| 1 | Semrush | Semrush | 84.5 | 88% | 2.4 | — | |
| 2 | Ahrefs | Ahrefs | 82.9 | 88% | 2.7 | — | |
| 3 | Google Search Console | — | 71.8 | 88% | 5.3 | — | |
| 4 | Clearscope | Clearscope | 61.4 | 63% | 4.4 | 2 | |
| 5 | SE Ranking | SE Ranking | 60.0 | 75% | 6.8 | 1 | |
| 6 | Surfer SEO | — | 49.6 | 50% | 5.8 | 2 | |
| 7 | Screaming Frog | Screaming Frog | 49.3 | 38% | 4.0 | 2 | |
| 8 | Google Keyword Planner | — | 46.0 | 63% | 10.0 | 9 | |
| 9 | Screaming Frog SEO Spider | Screaming Frog | 45.3 | 38% | 5.0 | — | |
| 10 | MarketMuse | MarketMuse | 41.9 | 38% | 6.0 | 3 | |
| 11 | Ahrefs Site Audit | Ahrefs | 40.2 | 13% | 3.0 | NEW | |
| 12 | Surfer | — | 40.2 | 13% | 3.0 | 1 | |
| 13 | Google Trends | — | 37.9 | 50% | 10.8 | 3 | |
| 14 | AnswerThePublic | AnswerThePublic | 37.5 | 50% | 11.0 | 4 | |
| 15 | Frase | Frase | 35.6 | 13% | 4.0 | NEW | |
| 16 | NeuronWriter | — | 31.6 | 13% | 5.0 | NEW | |
| 17 | Nightwatch | — | 28.9 | 38% | 12.3 | NEW | |
| 18 | SpyFu | SpyFu | 28.4 | 38% | 12.7 | NEW | |
| 19 | Moz Keyword Explorer | — | 28.1 | 13% | 6.0 | NEW | |
| 20 | Semrush Site Audit | Semrush | 28.1 | 13% | 6.0 | 13 |
Overall Top 20 — mention frequency vs average rank. Split by this period's medians. Tap a point to see its name.